scope of digital marketing/ career in digital marketing

Scope of Digital Marketing | Career in Digital Marketing

Have you ever noticed some pop-ups on websites or some video ads on various apps you use?

I strongly believe that you must notice the number of ads on your Facebook news feed. Did you ever think how these ads appear on your Facebook wall, Google search, etc.? Do you know how these ads are managed on various platforms?

Digital marketing is the key that handles these all the advertising activities on the internet. This industry is emerging in this era of the internet. The major reason for the boom in digital marketing is that people are internet savvy now. And this popularity of digital marketing has given rapid growth in digital marketing jobs as well.

Career in Digital Marketing

If we talk about the career in digital marketing, according to the stats, the growth rate of the digital marketing industry is 33.5% currently. And according to this growth rate, it has been estimated that it will reach INR 225 Billion marks at the end of 2020.

The scope of digital marketing is rising day by day. According to sources, there will be 20 Lakhs+ jobs in the next year 2020. Let’s discuss for better career growth.

1- Get a Job in Digital Marketing Company-

If you have completed your course, you become eligible for a reputed & professional job in digital marketing.

There is various specialization in digital marketing as follows:

  • Digital Marketing Manager
  • Digital Marketing Executive
  • Social Media Specialist
  • SEO Analyst
  • Web Content Writer
  • Google Ads Specialist
  • Email Marketing Executive

2- Become a Blogger-

Nowadays, blogging has become a very popular way for earning and branding among the people. Bloggers are earning good amount of money by AdSense & Affiliate Marketing on their blogs. Here, you need to choose a particular niche to write. And just generate maximum traffic on your website with the help of various social media.

3- Becoming a Freelancer-

Freelancing is one of the best ways to earn money online. Here you can work from home and earn a good amount of money by working on projects.

4- Start own Business-

You can start your own company if you have good digital marketing skills. This is an effective way to earn a vast amount of money and branding by offering various digital marketing services to businesses.

5- Become a YouTuber-

YouTube is one of the most popular platforms on the internet. There is a good scope of earning by your YouTube channel. Currently, many YouTubers are earning by creating their YouTube channel. .

Other Opportunities in Digital Marketing-

There are many other roles in the digital marketing industry where you can apply. These designations are as follows:

  • Digital Agency Account Director
  • Analytics Manager
  • Online Leads Manager
  • CRM Manager
  • E-commerce Manager etc.

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