Best Digital Marketing Institute In Kanpur

Social Media Marketing Trends to Watch Out For in 2025

Leave a Comment / Blog / By Rank Keywords

The social media landscape continues to evolve at an unprecedented pace, with new trends and technologies emerging to transform how businesses and individuals connect with their audiences. As we step into 2025, marketers must stay ahead of the curve to remain relevant in a highly competitive space. Here are the key social media marketing trends to watch out for in 2025: 1. AI-Driven Content Creation and Personalization Artificial intelligence is no longer a buzzword but a necessity in the social media marketing world. In 2025, AI tools will dominate content creation, enabling marketers to generate personalized, highly relevant posts tailored to individual audience segments. These tools will assist in writing captions, creating visuals, and even crafting interactive content, such as polls and quizzes, to improve engagement. How to leverage it: Use AI-powered tools like ChatGPT for content creation. Implement AI for predictive analytics to tailor your campaigns based on audience behavior. 2. Rise of AR and VR Experiences Augmented Reality (AR) and Virtual Reality (VR) are set to take social media marketing to the next level. Platforms like Instagram, TikTok, and Snapchat are already embracing AR filters, but 2025 will see brands creating fully immersive VR experiences to connect with users. Imagine shopping for clothes virtually or attending a live virtual product launch event—all from the comfort of your home. How to leverage it: Develop AR filters aligned with your brand for platforms like Instagram. Use VR for virtual tours, events, and product demonstrations. 3. Decentralized Social Media Platforms The demand for privacy and data security is pushing users towards decentralized social media platforms powered by blockchain technology. These platforms give users control over their data and ensure transparency, making them increasingly popular among younger audiences. How to leverage it: Start exploring decentralized platforms like Lens Protocol or Mastodon. Build marketing strategies that prioritize user privacy and transparency. 4. The Surge in Social Commerce Social media platforms are rapidly turning into full-fledged e-commerce hubs. In 2025, shoppable posts, live shopping events, and in-app purchases will become even more sophisticated, allowing businesses to sell directly to their followers without needing a third-party platform. How to leverage it: Create shoppable posts on Instagram and Facebook. Host live shopping events on platforms like TikTok to engage and sell in real-time. 5. Micro-Influencers and Nano-Influencers Gaining Prominence While celebrity influencers remain impactful, brands are increasingly recognizing the value of micro- and nano-influencers. These smaller influencers boast highly engaged niche audiences, often leading to better ROI than mega-influencers. In 2025, collaborations with these influencers will become more targeted and authentic. How to leverage it: Partner with influencers who align with your brand values and target demographics. Focus on creating long-term partnerships rather than one-off campaigns. 6. Ephemeral Content for Maximum Engagement Temporary content, such as Stories on Instagram, Facebook, and Snapchat, will remain highly effective in 2025. The “fear of missing out” (FOMO) continues to drive engagement for short-lived, snackable content. This trend will expand as platforms refine these features with enhanced editing tools and analytics. How to leverage it: Regularly update Stories with behind-the-scenes content, polls, and interactive elements. Use ephemeral content to create urgency around time-sensitive offers. 7. User-Generated Content (UGC) as a Trust-Building Tool In a world where authenticity reigns supreme, user-generated content will continue to grow in importance. Reviews, testimonials, and creative posts from customers not only increase engagement but also build trust among potential buyers. How to leverage it: Encourage your audience to share content featuring your brand using branded hashtags. Run contests and campaigns that reward users for submitting UGC. 8. Short-Form Video Reigns Supreme Platforms like TikTok, Instagram Reels, and YouTube Shorts will maintain their dominance in 2025. Short-form videos are easily consumable and highly shareable, making them a go-to format for capturing audience attention. How to leverage it: Create short, entertaining, and informative videos that align with current trends. Use storytelling techniques to engage viewers within the first few seconds. 9. Increased Focus on Social Responsibility Consumers are becoming more conscious about the ethics and values of the brands they support. Social media campaigns that focus on sustainability, inclusivity, and social responsibility will drive engagement and loyalty in 2025. How to leverage it: Showcase your brand’s efforts towards sustainability and ethical practices. Partner with non-profits or run cause-driven campaigns that align with your audience’s values. 10. AI-Powered Chatbots for Real-Time Engagement Real-time interactions are crucial for customer satisfaction, and AI-powered chatbots are stepping up to fill the gap. In 2025, chatbots will become even smarter, offering personalized recommendations and seamless customer support on social media platforms. How to leverage it: Integrate AI chatbots into your Facebook Messenger or Instagram Direct. Use chatbots to handle FAQs, product inquiries, and appointment bookings. To contact for digital marketing course call Rank Keywords Team on +91-8887599932. Follow Rank Keywords Group on Social Media: Facebook: https://www.faceboook.com/rankkeywords Instagram: https://www.instagram.com/rankkeywords Twitter: https://www.twitter.com/rankkeywords LinkedIn: https://www.linkedin.com/company/rankkeywords Pinterest: https://in.pinterest.com/Rankkeywords/ You tube: https://www.youtube.com/channel/UCl9rsIbUY2vYi3xCk6P5ZHQ

Rank keyword is the Best digital marketing course in Kanpur.

Master Digital Marketing in Kanpur with Rank Keywords

Leave a Comment / Blog / By Rank Keywords

In today’s digital-first world, businesses thrive on effective online presence, making digital marketing skills more relevant than ever. If you’re in Kanpur and aspiring to become a digital marketing expert, look no further than Rank Keywords, the city’s premier institute for comprehensive training in this dynamic field. Why Choose Rank Keywords for Digital Marketing in Kanpur? Rank Keywords has established itself as the best digital marketing institute in Kanpur, thanks to its industry-focused curriculum, expert trainers, and hands-on learning approach. Here’s why students and professionals prefer Rank Keywords: 1. Comprehensive Curriculum Rank Keywords offers a well-structured course covering all aspects of digital marketing, including: SEO (Search Engine Optimization): Master on-page and off-page strategies to rank websites on Google. Social Media Marketing (SMM): Learn to create impactful campaigns on platforms like Facebook, Instagram, and LinkedIn. PPC (Pay-Per-Click Advertising): Get practical insights into Google Ads and Bing Ads. Content Marketing: Develop engaging and value-driven content strategies. Email Marketing: Craft effective email campaigns that convert leads into customers. Analytics and Reporting: Analyze performance metrics and improve your strategies. 2. Expert Trainers Learn from industry experts like Abhishek Sir and Anand Sir, who bring years of real-world experience and success stories to the classroom. 3. Practical Training with Live Projects Rank Keywords ensures that you don’t just learn theory but also apply your knowledge through live projects, giving you hands-on experience and confidence. 4. Placement Assistance Rank Keywords takes your career seriously. With dedicated placement support, you can kickstart your journey as a digital marketer in reputed companies or even as a freelancer. Who Should Join the Digital Marketing Course? This course is ideal for: Students: Gain a skillset that makes you job-ready. Business Owners: Learn to grow your business online and save on advertising costs. Job Seekers: Enhance your resume and secure high-paying digital marketing roles. Freelancers: Master skills to offer professional services globally. Key Features of the Course 100% practical approach. Flexible batch timings for students and working professionals. Lifetime access to course materials. Certification upon course completion. Why Kanpur Needs Digital Marketing Experts Kanpur, with its growing businesses and startups, is increasingly adopting digital strategies. However, there’s a significant demand-supply gap for skilled professionals. By joining Rank Keywords, you can bridge this gap and make a meaningful impact in the industry. Enroll Today and Unlock Your Digital Future Whether you’re looking to build a rewarding career or expand your business’s online reach, Rank Keywords is the ultimate destination for learning digital marketing in Kanpur. Contact Details 📍 Location: Surya Villa 5th Floor (No. 503), Just Opposite Kulwanti Hospital Kakadeo Kanpur 📞 Phone: +91-8887599932 🌐 Website: www.rankkeywords.in Follow Rank Keywords Group on Social Media: Facebook: https://www.faceboook.com/rankkeywords Instagram: https://www.instagram.com/rankkeywords Twitter: https://www.twitter.com/rankkeywords LinkedIn: https://www.linkedin.com/company/rankkeywords Pinterest: https://in.pinterest.com/Rankkeywords/ You tube: https://www.youtube.com/channel/UCl9rsIbUY2vYi3xCk6P5ZHQ

WHY HOUSEWIFES SHOULD LEARN THE DIGITAL MARKETING COURSE

Leave a Comment / Blog / By Rank Keywords

A Path to Empowerment and Opportunity In today’s fast-paced digital age, the internet has transformed how we communicate, shop, and do business. With this transformation, digital marketing has emerged as a powerful tool for reaching global audiences, driving sales, and building brands. For women, learning digital marketing is more than just acquiring a new skill—it is an opportunity for financial independence, career growth, and personal empowerment. In this blog, we’ll explore why women should consider learning digital marketing, and how it can open doors to new opportunities and success. Growing Demand for Digital Marketing Skills The world of business has moved online, and with it, the demand for digital marketing skills has skyrocketed. Whether it’s social media marketing, search engine optimization (SEO), content marketing, or email campaigns, companies are constantly looking for individuals who can help them stand out in the digital space. Learning digital marketing equips women with the tools they need to excel in this ever-growing industry. Digital marketing doesn’t require a deep technical background, which makes it accessible to a wider audience. Women from diverse educational and professional backgrounds can excel in this field, bringing unique perspectives and ideas to the table. As more women take leadership roles in digital marketing, they are inspiring others and helping to bridge the gender gap in technology. Work-Life Balance and Flexibility One of the biggest advantages of learning digital marketing is the flexibility it offers. Women often face the challenge of balancing career and family life. Digital marketing allows women to work from anywhere, choose their own hours, and create a career that fits around their personal commitments. Career Growth and Financial Independence Digital marketing is not only a flexible and creative field but also a lucrative one. Women who master these skills can earn competitive salaries, whether they work for companies or run their own businesses. As companies continue to shift their focus online, the demand for skilled digital marketers will keep increasing, providing plenty of opportunities for career growth and advancement. Moreover, digital marketing offers women the chance to achieve financial independence. Whether through freelancing, starting a business, or climbing the corporate ladder, women can create a stable and sustainable income. The ability to earn money on their own terms empowers women to take charge of their financial future, build wealth, and support their families. Staying Relevant in a Digital World As the world becomes increasingly digital, staying relevant in the job market requires constant learning and adaptation. Digital marketing is at the forefront of this transformation, and women who learn these skills will stay ahead of the curve. From understanding how social media algorithms work to creating compelling content that drives engagement. For women seeking flexible career options, digital marketing offers remote work opportunities, freelance projects, and the ability to manage multiple clients from home. It’s an industry that’s growing at an incredible rate, with no signs of slowing down. By mastering digital marketing, women can position themselves as valuable assets to companies of all sizes. Empowering Women to Start Their Own Businesses Digital marketing is not only about working for others—it’s also a fantastic way for women to start and grow their own businesses. Whether it’s launching an e-commerce store, creating a personal brand, or offering services as a freelance digital marketer, the skills learned in this field can be directly applied to entrepreneurship. With a strong foundation in digital marketing, women can effectively promote their businesses, reach their target audience, and increase revenue without needing to rely on third-party agencies. It allows women to take full control of their brand, marketing efforts, and financial success. Breaking Gender Barriers in the Tech Industry The tech industry has traditionally been male-dominated, but this is changing rapidly. More women are stepping into the digital marketing. Cost-Effective Learning with Endless Resources One of the most attractive aspects of digital marketing is how accessible it is to learn. Unlike many traditional career paths, which often require formal degrees or certifications, digital marketing can be learned through online courses, webinars, blogs, and even free tutorials. Women looking to upskill or switch careers can start with minimal financial investment and build their expertise at their own pace. Platforms like Coursera, Google, and HubSpot offer free or affordable digital marketing courses, making it easy for anyone to get started. With the availability of a wide range of resources, women can tailor their learning journey to suit their specific needs and interests. Creating a Personal Brand and Influencing Others Digital marketing skills not only help women grow businesses but also allow them to build their personal brands. Whether on LinkedIn, Instagram, or a personal blog, women can leverage digital marketing techniques to establish themselves as experts in their field, share their stories, and influence others. In particular, social media marketing has become a powerful tool for women to create online communities, share their passions, and inspire others. Many women have turned their online presence into full-time careers by becoming influencers, thought leaders, or advocates for causes they care about. With the right digital marketing skills, women can use their voices to make a meaningful impact and connect with like-minded individuals around the world. Digital Marketing Course Review In You tube In You tube, there are 100+ videos of students giving their genuine feedback of Rank Keywords Group. To be surprise, there is not a single negative review on digital marketing course in Kanpur provided by Rank Keywords. It clearly shows that Rank Keywords has maintains its legacy over the period by providing best digital marketing training in Kanpur & other cities. Check Here: https://www.youtube.com/watch?v=mfn7xneA9GA&list=PLu6tLV1xEhzLzRyRUB-G-qKPpC2Qr2Knk https://www.youtube.com/watch?v=sAG853Q8EnM Digital Marketing Course Review By What After College (WAC) What After College one of the trusted education platform has reviews top 7 digital marketing institutes in Kanpur 2024. And no doubt Rank Keywords Group is again at top in the list. Rank Keywords group is ranked as No. 1 digital marketing course in Kanpur by What

Digital Marketing Basics: What You Need to Know

Leave a Comment / Blog / By Rank Keywords

Digital Marketing Basics: What You Need to Know Digital marketing is essential for modern businesses looking to expand their reach, engage audiences, and convert prospects into loyal customers. With the internet becoming a major platform for commerce, communication, and connection, digital marketing has evolved into a powerful way to drive business success. In this guide, we’ll break down the basics of digital marketing, key strategies, and foundational tools to help you get started. 1. What is Digital Marketing? Digital marketing is the use of digital channels, platforms, and tactics to promote products, services, or brands to consumers online. Unlike traditional marketing, which uses channels like TV, radio, or print, digital marketing leverages the internet and digital devices, allowing for a more direct, personalized, and measurable connection with customers. Key Components of Digital Marketing: SEO (Search Engine Optimization): Optimizing your website and content to rank higher on search engine results pages (SERPs). Content Marketing: Creating valuable, relevant content that attracts and engages your audience. Social Media Marketing: Using platforms like Facebook, Instagram, LinkedIn, and Twitter to build brand awareness and foster engagement. Email Marketing: Reaching customers directly with personalized content and offers via email. Pay-Per-Click (PPC) Advertising: Running paid ads on search engines, social media, or other websites to generate traffic and leads. Affiliate Marketing: Collaborating with other websites or influencers to promote your products or services on a commission basis. 2. Why Digital Marketing Matters In today’s world, nearly everyone is online, making digital marketing an effective way to reach your target audience where they spend the most time. Digital marketing allows for precise targeting, cost-effective campaigns, and measurable results, making it a powerful tool for businesses of all sizes. Benefits of Digital Marketing: Global Reach: Expand your audience far beyond your local area and target markets around the world. Targeted Marketing: Use data and analytics to reach specific audiences based on their interests, behaviors, and demographics. Cost-Effective: Digital marketing is often less expensive than traditional methods, offering better returns for smaller budgets. Measurable Results: Track performance in real-time to see which tactics are working and where adjustments are needed. 3. Key Digital Marketing Strategies For a successful digital marketing approach, understanding and implementing these core strategies is crucial. 1. Search Engine Optimization (SEO) SEO is about improving your website’s visibility on search engines like Google. By optimizing your site with relevant keywords, quality content, and a mobile-friendly design, you can increase your chances of ranking high in search results, bringing more organic traffic to your site. 2. Content Marketing Content marketing is the process of creating valuable, informative content to attract your audience. This could be in the form of blog posts, videos, infographics, or ebooks. Quality content helps establish your brand as an authority in your industry and improves your SEO performance. 3. Social Media Marketing Social media platforms provide a unique space to connect with your audience, showcase your brand’s personality, and foster customer loyalty. Each platform offers unique features, so it’s important to choose the right ones based on your audience. For example, Instagram and TikTok are great for visual brands, while LinkedIn is ideal for B2B companies. 4. Email Marketing Email marketing remains one of the most effective ways to nurture leads and engage with customers. By building a subscriber list, you can send personalized messages to keep your brand top of mind and encourage repeat business. Automation tools like Mailchimp and HubSpot can help streamline the process. 5. Pay-Per-Click (PPC) Advertising PPC ads appear on platforms like Google, Bing, and social media sites. With PPC, you only pay when someone clicks on your ad, making it cost-effective and highly targeted. Google Ads is one of the most popular PPC platforms, allowing you to target users based on keywords, location, device, and more. 6. Affiliate Marketing This strategy involves partnering with others who promote your products or services on their websites or social channels in exchange for a commission. Affiliate marketing helps increase your reach and credibility by leveraging the audiences of trusted partners. 4. Tools for Digital Marketing Success With the right tools, digital marketing becomes easier to manage, measure, and scale. Here are some essential tools: Google Analytics: Tracks and analyzes website traffic, providing insights into user behavior and engagement. SEO Tools: Tools like SEMrush, Ahrefs, and Moz help you find keywords, track rankings, and analyze competitors. Social Media Management Tools: Platforms like Hootsuite and Buffer make scheduling and monitoring social media posts across channels easier. Email Marketing Software: Tools like Mailchimp and Constant Contact help create, send, and track email campaigns. PPC Platforms: Google Ads and Facebook Ads allow you to create and manage paid advertising campaigns. 5. Creating a Digital Marketing Plan A digital marketing plan is a roadmap for achieving your marketing goals. Here’s a simple step-by-step guide to creating one: Set Clear Goals: Define what you want to achieve (e.g., increase website traffic, boost sales, improve brand awareness). Know Your Audience: Understand who your ideal customers are by researching demographics, preferences, and online behaviors. Choose Your Channels: Based on your audience, select the digital channels that will help you reach them effectively. Develop Content: Create valuable content tailored to each stage of the buyer’s journey (awareness, consideration, decision). Optimize and Launch: Use SEO strategies and PPC campaigns to get your content in front of your audience. Analyze and Adjust: Continuously track performance metrics and make adjustments to improve results. 6. Measuring Success in Digital Marketing One of the biggest advantages of digital marketing is the ability to measure your efforts. Here are some important metrics: Conversion Rate: The percentage of visitors who complete a desired action, such as making a purchase. Customer Acquisition Cost (CAC): The cost of acquiring a new customer. Return on Investment (ROI): The revenue gained versus the cost of your marketing campaigns. Engagement Rate: Measures how actively involved your audience is, based on likes, shares, comments, and clicks. Bounce Rate: The percentage of visitors who leave your site after viewing just one page, indicating

Using Data Analytics to Enhance Digital Marketing Efforts

Leave a Comment / Blog / By Rank Keywords

Using Data Analytics to Enhance Digital Marketing Efforts In today’s competitive digital landscape, data analytics is at the heart of effective marketing strategies. From understanding customer behavior to optimizing campaigns in real time, data-driven insights enable marketers to make informed decisions that maximize impact and drive growth. This article explores how data analytics can enhance digital marketing efforts, improve targeting, and boost ROI, helping businesses reach the right audiences at the right time. 1. What is Data Analytics in Digital Marketing? Data analytics in digital marketing involves collecting, processing, and analyzing data from various sources to understand customer behaviors, preferences, and interactions. This information is then used to create personalized campaigns, improve engagement, and achieve better conversion rates. Types of Data in Digital Marketing: Customer Demographics – Age, gender, location, and other key demographic details. Behavioral Data – Pages visited, time spent on site, click paths, and purchase history. Engagement Metrics – Likes, shares, comments, and other interactions on social media or email. Transactional Data – Information about purchases, including products bought, purchase frequency, and cart value. 2. Benefits of Using Data Analytics in Digital Marketing Data analytics provides a multitude of advantages for digital marketing: Improved Targeting: Understanding audience segments allows marketers to target users with highly relevant messages, leading to better engagement and conversion rates. Personalization: Tailored content that speaks directly to a user’s needs and interests can significantly improve customer experience. Cost Efficiency: With data-driven insights, businesses can allocate resources effectively, reducing spend on underperforming channels. Real-Time Decision-Making: Analytics tools allow marketers to track campaign performance in real time, making adjustments as needed. Enhanced Customer Retention: By analyzing customer behavior, businesses can implement strategies that encourage repeat purchases and boost loyalty. 3. Key Metrics to Track in Digital Marketing Analytics Focusing on the right metrics helps marketers measure the success of campaigns and identify areas for improvement. Website Traffic: Monitoring the number of visitors, page views, and sessions reveals how well a website attracts and retains users. Conversion Rate: The percentage of users who complete desired actions, such as signing up or purchasing, indicates campaign effectiveness. Cost Per Acquisition (CPA): Tracking CPA helps marketers understand the cost of acquiring new customers and optimize spending. Customer Lifetime Value (CLV): CLV estimates the total revenue a customer will generate over time, guiding retention strategies. Click-Through Rate (CTR): CTR measures engagement in PPC and email campaigns, revealing ad relevance and appeal. Bounce Rate: A high bounce rate may signal a need for improved landing page design or targeting. 4. Leveraging Data Analytics in Different Marketing Channels Each marketing channel provides unique data points that, when analyzed, can significantly enhance marketing efforts. Social Media Analytics: Social platforms provide insights into audience demographics, engagement rates, reach, and sentiment analysis. Using this data, marketers can identify high-performing content, understand what resonates with followers, and tailor posts to increase engagement. Email Marketing Analytics: Metrics such as open rates, click rates, and unsubscribe rates help optimize email campaigns. By segmenting audiences and personalizing content based on user behavior, marketers can drive higher engagement and conversions. SEO and Website Analytics: Analyzing metrics like keyword rankings, traffic sources, and on-page behavior helps refine SEO strategies and optimize website content. Google Analytics, for instance, offers a comprehensive view of how visitors interact with a site, revealing opportunities for improvement. PPC Advertising Analytics: Paid ads provide a wealth of data on ad impressions, clicks, conversions, and ROAS (Return on Ad Spend). Marketers can use this information to optimize bidding strategies, refine targeting, and improve ad copy for better performance. 5. Tools for Data-Driven Digital Marketing Several analytics tools make it easier to gather and analyze data, providing actionable insights that drive results. Google Analytics: Offers deep insights into website performance, user behavior, traffic sources, and conversions. Facebook Insights: Tracks engagement and audience data for Facebook and Instagram, helping marketers optimize social media strategies. HubSpot: A comprehensive CRM and marketing platform that provides data on email marketing, lead generation, and customer interactions. Tableau: A powerful data visualization tool that turns complex data into easy-to-understand charts and dashboards, helping marketers make data-driven decisions. Google Ads & Bing Ads: Offer in-depth metrics on paid advertising campaigns, including ad performance, keyword analysis, and audience targeting. 6. Implementing Data Analytics for Personalization and Customer Segmentation One of the most powerful applications of data analytics is creating personalized customer experiences and segmented campaigns. Customer Segmentation: Use data analytics to segment audiences by demographics, behavior, interests, and purchase history. For instance, an e-commerce brand might create segments based on customers who frequently purchase, those who haven’t purchased in a while, or new users. Personalized Content: By tracking user preferences and behaviors, marketers can deliver personalized messages. An example is sending targeted product recommendations to users based on their browsing history. Predictive Analytics: Advanced analytics can predict future behaviors, such as which customers are likely to churn or make repeat purchases. This allows for proactive retention efforts and better customer experiences. 7. Optimizing Campaigns in Real-Time with Data Analytics Real-time data allows marketers to adapt campaigns quickly, optimizing performance based on immediate feedback. A/B Testing: By testing different variations of ads, landing pages, or email formats, marketers can identify which performs best and make data-driven adjustments. Dynamic Ad Adjustments: PPC platforms like Google Ads offer automated bidding and dynamic ad adjustments based on real-time performance, ensuring that ads reach the right audience at the right time. Customer Journey Mapping: Analyzing how users move through a website or campaign helps identify drop-off points and optimize each stage of the journey to increase conversions. 8. Using Data Analytics to Improve ROI Data analytics helps maximize the return on marketing investment by identifying the most effective strategies and channels. Attribution Models: Attribution analysis helps understand how each channel contributes to conversions, allowing marketers to allocate budgets to the highest-performing sources. Customer Lifetime Value (CLV) vs. CPA: By comparing CLV to CPA, marketers can ensure they’re investing in campaigns that bring high-value customers. ROAS Optimization: Analytics platforms can track the

The Ultimate Guide to PPC Advertising

Leave a Comment / Blog / By Rank Keywords

The Ultimate Guide to PPC Advertising PPC (Pay-Per-Click) advertising is one of the most effective forms of digital marketing, offering businesses a way to reach target audiences quickly with measurable results. Unlike SEO, which can take time to deliver organic traffic, PPC advertising provides instant visibility, making it an ideal option for companies looking to drive immediate engagement, conversions, and sales. This ultimate guide covers everything you need to know about PPC advertising—from the basics to advanced strategies—helping you maximize your return on investment. 1. What is PPC Advertising? PPC (Pay-Per-Click) advertising is a model where advertisers pay each time a user clicks on their ad. This approach allows companies to place their ads on search engines, social media platforms, and websites, reaching specific audiences based on keywords, interests, location, and more. Types of PPC Ads: Search Ads – These appear on search engines like Google or Bing when users search for relevant terms. Display Ads – These are visual ads that appear on websites, blogs, or apps within a network, like Google Display Network. Social Media Ads – These ads run on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. Shopping Ads – These are specific to e-commerce, showing product images, prices, and information directly in search results. Video Ads – Often appearing on YouTube or other video platforms, these ads engage users through video content. 2. Setting Goals for Your PPC Campaigns Before launching a PPC campaign, define clear goals. Knowing what you want to achieve will help you create campaigns with purpose and measurable results. Common PPC Goals: Increase website traffic Generate leads Drive product sales Boost brand awareness Promote a specific offer or event 3. Choosing the Right PPC Platform Not all PPC platforms are the same. Choose based on your goals, target audience, and the nature of your product or service. Google Ads – Great for capturing high-intent searches. Bing Ads – Often has less competition than Google, making it budget-friendly. Facebook and Instagram Ads – Ideal for highly targeted campaigns based on demographics, interests, and behaviors. LinkedIn Ads – Effective for B2B targeting by job title, industry, or company. YouTube Ads – Ideal for engaging users through video, especially for brand awareness and education. 4. Keyword Research for PPC Keywords are at the heart of PPC campaigns, particularly for search ads. Conducting thorough keyword research helps you find terms that match your target audience’s search intent. Tools for Keyword Research: Google Keyword Planner – Google’s free tool for keyword research and estimates. SEMrush & Ahrefs – Offer comprehensive keyword data and competitor insights. Ubersuggest – Provides keyword ideas and related terms. Types of Keywords: Broad Keywords – Reach a wide audience but may be less specific (e.g., “shoes”). Phrase Match – Targets specific phrases with variations (e.g., “running shoes”). Exact Match – Matches precise search terms, improving relevance (e.g., “red running shoes”). Negative Keywords – Excludes terms that may trigger irrelevant clicks. 5. Crafting Effective PPC Ads Your ad copy plays a crucial role in PPC success. Crafting clear, compelling ads that resonate with your audience increases click-through rates (CTR) and conversions. Elements of a High-Converting PPC Ad: Headline – Grab attention with a clear and relevant headline that includes keywords. Description – Briefly highlight the benefits or offers. Call to Action (CTA) – Encourage users to take action, such as “Shop Now” or “Learn More.” Ad Extensions – Use site links, call extensions, or location extensions to enhance your ads. 6. Setting Up a PPC Budget and Bidding Strategy Establishing a budget helps you manage costs and maximize the effectiveness of your campaigns. Most platforms offer flexibility, so you can set daily, weekly, or monthly budgets. Types of Bidding Strategies: Manual CPC – You set bids manually, giving control over costs. Enhanced CPC – Adjusts bids automatically for clicks likely to convert. Maximize Conversions – Aims to get the most conversions within budget. Target CPA (Cost Per Acquisition) – Sets bids to achieve a specific cost per action. Target ROAS (Return on Ad Spend) – Adjusts bids to achieve a desired return. 7. Monitoring and Optimizing PPC Campaigns Continuous monitoring is crucial for PPC success. Track and analyze your metrics to identify areas for improvement and increase ROI. Key PPC Metrics to Monitor: CTR (Click-Through Rate) – Indicates ad relevance. Conversion Rate – Measures how many clicks lead to desired actions. CPC (Cost Per Click) – Shows how much you pay per click. CPA (Cost Per Acquisition) – Tracks the cost to acquire a customer. Quality Score – Google’s measure of ad relevance and landing page experience. 8. Landing Page Optimization for PPC Ads A well-designed landing page can significantly improve conversion rates, as it directly influences users’ actions after clicking your ad. 9. Advanced PPC Strategies to Boost Results Once you’ve mastered the basics, consider these advanced techniques to take your PPC campaigns to the next level. Remarketing Campaigns – Target users who have previously visited your site, keeping your brand top of mind. Dynamic Search Ads – Automatically generate ads based on your website content. Audience Targeting – Use audience data to refine targeting based on behaviors, demographics, or life events. Ad Scheduling – Run ads at optimal times to reach your audience when they’re most likely to engage. Geotargeting – Tailor campaigns to specific geographic locations to reach local audiences. 10. Evaluating PPC Success and Analyzing ROI After running your campaign, assess the results to understand its effectiveness. Use data-driven insights to determine if the campaign met your goals and whether adjustments are necessary. Analyzing ROI in PPC: Calculate total revenue generated from conversions relative to ad spend. Identify which keywords, ads, and strategies delivered the highest ROI. Reinvest in successful campaigns, keywords, or platforms and phase out underperformers. Digital Marketing Course Review In You tube In You tube, there are 100+ videos of students giving their genuine feedback of Rank Keywords Group. To be surprise, there is not a single negative review on digital marketing course in

TRADITIONAL MARKETING VS DIGITAL MARKETING

Leave a Comment / Blog / By Rank Keywords

Traditional Marketing vs. Digital Marketing in 2024: A Deep Dive into Evolving Strategies The landscape of marketing in 2024 has seen an unprecedented transformation as businesses wrestle with the choice between traditional and digital methods. Traditional marketing, which once ruled the industry, now finds itself in direct competition with digital marketing, which thrives in an increasingly connected world. To fully understand how businesses should navigate this landscape, let’s explore the evolution, pros, cons, and the future of these two marketing approaches. Defining Traditional and Digital Marketing Before diving into the contrast, it is crucial to define both marketing approaches. Traditional Marketing: Traditional marketing includes a wide array of marketing techniques that have been used for decades. These methods revolve around print advertisements, billboards, TV commercials, radio spots, direct mail, and event sponsorships. Its objective is straightforward: grab the attention of the masses through high-visibility placements. Digital Marketing: Digital marketing is an umbrella term that refers to all marketing strategies that use the internet or electronic devices. It involves social media marketing, search engine optimization (SEO), pay-per-click advertising, email marketing, content marketing, and more. The key is personalization and targeting: reaching consumers where they already spend a significant amount of time—online. The Evolution of Digital Marketing Traditional Marketing’s Historical Significance For most of the 20th century, traditional marketing was the backbone of how companies reached their audience. TV and radio ads, print advertisements in newspapers and magazines, and the iconic roadside billboard were the pinnacle of brand visibility. Its Persistence in 2024 Though digital marketing has disrupted the industry, traditional marketing remains far from obsolete in 2024. Large brands still allocate considerable budgets to TV commercials during major events like the Super Bowl or the FIFA World Cup, where millions of viewers tune in. In fact, traditional marketing maintains an aura of authority that some digital ads can’t replicate—after all, people trust brands that invest in real-world advertisements. Adaptation of Traditional Marketing in 2024 One of the significant shifts we see in 2024 is traditional marketing integrating with technology to become more targeted. Billboards are no longer static; they are now digital, allowing for real-time ads that change depending on the time of day or weather conditions. Similarly, direct mail marketing has evolved with QR codes or NFC tags, allowing customers to seamlessly transition from physical mail to online experiences. The Rise of Digital Marketing Digital Marketing’s Breakthrough The arrival of the internet and the widespread use of mobile devices have revolutionised marketing. The democratisation of information and the power to reach millions within seconds have made digital marketing an irresistible force. In 2024, digital marketing isn’t just a part of the marketing mix—it’s at the forefront. Why Digital Marketing Thrives in 2024 Measurable Results:- With platforms like Google Analytics and Facebook Insights, businesses can now track every click, conversion, and bounce rate. The ability to gather instant feedback on marketing campaigns is a key advantage digital marketing holds over traditional methods. Cost Efficiency:- Digital marketing allows for a more budget-friendly approach, especially for small and medium-sized businesses. Instead of spending thousands on a billboard, businesses can start a Facebook campaign with minimal investment. Personalization:-In 2024, artificial intelligence and machine learning have enabled unprecedented levels of personalization. Companies can create highly customised experiences for users based on their browsing habits, interests, and previous interactions with the brand Emerging Digital Marketing Trends in 2024 The year 2024 has also brought about newer trends in digital marketing, pushing the boundaries of what marketers once thought possible: AI-Driven Campaigns:- AI and machine learning allow for predictive marketing, where algorithms determine the best time and platform to target an individual based on their previous online behaviour. Voice Search Optimization:- With the rise of smart speakers like Amazon Echo and Google Home, optimizing content for voice search has become crucial. Brands are now tailoring SEO strategies to match voice commands rather than traditional typed queries. Augmented Reality (AR)- In 2024, AR continues to enhance user experiences, especially in the retail industry. Brands allow users to “try on” products virtually before purchasing. This trend has revolutionised the customer journey, making it more interactive. The Major Differences Between Traditional and Digital Marketing Target Audience Reach Traditional Marketing:- One of the most significant drawbacks of traditional marketing is its lack of specificity. TV and radio ads cast a wide net, often reaching people outside the target demographic. It’s more of a “spray and pray” approach. Digital Marketing:- On the other hand, digital marketing offers precise audience targeting. Marketers can leverage detailed demographics, interests, and behaviors to ensure their ads reach the right audience. Whether it’s social media ads or Google Ads, the ability to tailor messages to specific audiences is what sets digital marketing apart in 2024. 2. Cost Traditional Marketing:- Expensive campaigns with limited tracking mechanisms make traditional marketing costly for many businesses, especially SMEs. Digital Marketing: More cost-effective, with numerous budget options. Digital marketing allows businesses to spend as little or as much as they want, depending on the platform and the targeting strategies they use. 3. Interactivity Traditional Marketing: There’s a significant lag in interaction with the customer. While a TV ad might make an impression, the customer has to take extra steps to engage with the brand. Digital Marketing: Digital marketing thrives on real-time engagement. Social media platforms allow for two-way communication where customers can comment, like, share, and engage with brands in an instant. 4. Longevity and Staying Power Traditional Marketing: TV commercials or billboard ads can have a lasting impression due to their recurring nature, often leading to higher brand recall over time. Digital Marketing: While digital ads are effective in the short term, the oversaturation of online platforms can lead to digital fatigue. Users often scroll past ads without retaining much information unless the content is especially engaging. The Hybrid Approach in Digital Marketing In 2024, most successful businesses no longer see traditional and digital marketing as opposing forces but rather as complementary strategies. This hybridapproach ensures that brands can leverage

DIGITAL MARKETING COURSE IN KANPUR

Leave a Comment / Blog / By Rank Keywords

So friends whenever we talk about the Digital Marketing Training in Kanpur. In our mind only one name comes for this and that is (RANK KEYWORDS GROUP) This is a Pioneer of Digital Marketing Course in Kanpur. So Rank Keyword Group Kanpur is a 1st & Pioneer Digital Marketing Institute from past 12 yrs by given training to thousands of students and also helped them to getting placements for the jobs and it is done by the Rank Keywords Group. And also we have 20 + Branches and also with that in india’s so many schools ,colleges & corporates trainings and services are also provided. So if you want to enthusiastic learn the Digital Marketing with a trusted brand and also if you want to Start your business or any Start up in Digital Marketing. RANK KEYWORDS GROUP CONTACT DETAILS: Contact Call – 8887599932 Visit our website Website – www.rankkeywords.in Among the most sought-after skills in today’s online world is digital marketing, a dynamic and essential field for anyone aiming to succeed in the modern business landscape. Why Choose Digital Marketing ? In today’s digital India, businesses need a strong online presence to compete and thrive. Whether it’s social media, search engines, or email marketing, a well-executed digital marketing strategy helps organisations reach their target audience more effectively than ever. With more than 4.9 billion internet users globally, businesses cannot afford to ignore the power of digital platforms. For individuals, learning digital marketing opens doors to your careers in fields like social media management, SEO (Search Engine Optimization), content creation, PPC (Pay-Per-Click) advertising, and more. According to reports, the demand for digital marketing professionals in India is expected to rise significantly in this coming years, making it one of the most stable and rewarding. Rank Keyword Group overview of a Digital Marketing Training in Kanpur Rank Keyword Group offers several reputable digital marketing training courses that provide comprehensive programs to equip learners with the skills needed to excel in this field. Here’s a list of what a type course will be cover: Search Engine Optimization (SEO): SEO is the backbone of digital marketing. Students learn how to optimise websites for search engines, increasing visibility and driving organic for building brand awareness, engagement, and lead generation on these platforms. Pay-Per-Click (PPC) Advertising: This module helps learners grasp how to create effective paid campaigns on Google Ads, Facebook Ads, and other platforms, ensuring the best return on investment (ROI). Content Marketing : From blogging to video marketing, content creation is key to engaging and informing an A digital marketing course emphasises how to craft compelling and valuable content that resonates with target customers. Email Marketing : Students are trained on how to create email campaigns that convert, learning about automation tools and personalization techniques to maximise open and click-through Google Analytics : Knowing how to interpret data is critical for optimising marketing strategies. A good course will include hands-on training with Google Analytics and other tools to track campaign performance and make data-driven Key Features of the Rank Keyword Group Best Course in Kanpur When selecting a Rank Keyword Group Digital Marketing Course in Kanpur, here are some factors to look for: Social Media Marketing (SMM): Understanding how to effectively leverage platforms like Facebook, Instagram, Twitter, and LinkedIn. Courses teach techniques Hands-On Training: Theoretical knowledge is essential, but practical experience is what sets professionals apart. Choose a course that includes live projects, internships, and case studies to help you apply what you’ve learned. Certified Trainers: Ensure that the course is taught by experienced and certified professionals who can offer insights from real-world experience. Flexible Learning Modes: Many institutes in Kanpur now offer both classroom-based and online learning options, making it easier for working professionals and students to choose according to their convenience. Certifications: Upon completion, the best courses will provide recognized certifications, such as Google Ads certification, which add value to your resume. Digital Marketing Course Review In You tube In You tube, there are 100+ videos of students giving their genuine feedback of Rank Keywords Group. To be surprise, there is not a single negative review on digital marketing course in Kanpur provided by Rank Keywords. It clearly shows that Rank Keywords has maintains its legacy over the period by providing best digital marketing training in Kanpur & other cities. Check Here: https://www.youtube.com/watch?v=mfn7xneA9GA&list=PLu6tLV1xEhzLzRyRUB-G-qKPpC2Qr2Knk https://www.youtube.com/watch?v=sAG853Q8EnM Digital Marketing Course Review By What After College (WAC) What After College one of the trusted education platform has reviews top 7 digital marketing institutes in Kanpur 2024. And no doubt Rank Keywords Group is again at top in the list. Rank Keywords group is ranked as No. 1 digital marketing course in Kanpur by What After College. Check Here: https://whataftercollege.com/insights/top-7-digital-marketing-training-institutes-in-kanpur-2019/ Placements By Rank Keywords Group This is very important parameter to decide best digital marketing course in Kanpur. In Rank Keywords we work really hard to provide 100% placement to each and every students. In the last 4 years, we have legacy of 100% placements with high salary packages. Our students are also working in MNCs. In Kanpur 1000+ students are working as a digital marketer under the banner of Rank Keywords Group. Digital Marketing, Website design & Development Placements of Digital Marketing Course Students These reviews, and testimonials are evidence that Rank Keywords is providing best digital marketing course in Kanpur. If you have any queries, please let us know in the comment box. To contact for digital marketing course call Rank Keywords Team on +91-8887599932. Google Reviews 4.9* (366+ Reviews) Facebook Reviews 5* (1000+ Reviews) YouTube Reviews 100+ (All Positive) Trained Students 5000+ Placement Ratio 100% Started In 2017 Email ID mail@rankkeywords.in Address: Surya Villa 5th Floor (No. 503), Just Opposite Kulwanti Hospital Kakadeo Kanpur Follow Rank Keywords Group on Social Media: Facebook: https://www.faceboook.com/rankkeywords Instagram: https://www.instagram.com/rankkeywords Twitter: https://www.twitter.com/rankkeywords LinkedIn: https://www.linkedin.com/company/rankkeywords Pinterest: https://in.pinterest.com/Rankkeywords/ You

Importance Of Digital Marketing In 2024

Leave a Comment / Blog / By Rank Keywords

Importance Of Digital Marketing In 2024 In 2024, digital marketing is no longer just a tool for businesses to amplify their brand. It has become a dynamic ecosystem where every digital touchpoint holds the potential for engagement, customer conversion, and loyalty. As we transformed into a fully connected global society, digital marketing is playing a biggest role in how brands, businesses, and even individuals communicate, grow, and thrive in this evolving landscape. This blog will help to understand the importance of digital marketing, upcoming trends, challenges, and opportunities in 2024. The Shift From Traditional Marketing to Digital Marketing Traditionally, digital marketing has been centred around managing multiple channels search engine optimization (SEO), social media, email marketing, etc. However, in 2024, the focus has shifted from managing channels to knowing customer experiences. Consumers are no longer looking for brands that simply market to them;they are seeking holistic experiences that resonate with their emotions, values, and needs. Digital marketing strategies are now fully-focused on consumer experience (CX) across all touchpoints. Personalised marketing, interactive storytelling, interactive content, and AI-driven engagement are becoming key elements. Businesses that invest in crafting memorable and interactive experiences are seeing higher levels of brand loyalty, customer retention, and overall market success. AI and Automation: Driving Efficiency and Personalization Artificial intelligence (AI) and automation are becoming central to the future of digital marketing.In 2024, AI is helping marketers move beyond basic personalization to deliver interactive-targeted content and ads that cater to individuals’ real-time needs and preferences. AI-driven chatbots, predictive analytics, and dynamic content are reshaping customer interactions. For example, AI-driven content generation is being used to create blogs, social media posts, and personalised emails that reflect the unique voice of the brand while catering to the specific preferences of each user. Automation tools are optimising ad spend by dynamically adjusting budgets based on real-time performance, ensuring maximum ROI with minimal human intervention. Moreover, machine learning algorithms are becoming more sophisticated in understanding consumer behaviour patterns. Predictive models are allowing marketers to foresee trends and preferences, enabling them to anticipate customer needs and offer personalised solutions proactively. This level of precision ensures that the right content reaches the right people at the right time. Content Marketing Reinvented: From Blogs to Immersive Experiences In 2024, content marketing is not just about blogging or producing videos, it’s about creating immersive, multi-sensory experiences. With the rapid growth of technologies like virtual reality (VR), augmented reality (AR), and extended reality (XR) brands are able to engage consumers in ways that were once unimaginable. Brands are now able to offer virtual store tours, interactive product demos, or even allow customers to try on products digitally using AR. In industries like real estate, automotive, and fashion, this kind of experiential marketing is revolutionising how customers interact with products and services. The surge in popularity of platforms like the metaverse is further blurring the lines between digital and physical experiences. Marketers are tapping into virtual worlds to build branded spaces, host events, and offer immersive shopping experiences. These digital ecosystems are allowing brands to connect with consumers on a deeper, more personal level. Additionally, storytelling has taken centre stage in content marketing. Rather than focusing on traditional sales pitches, brands are using narrative-driven content to build emotional connections with their audiences. Interactive storytelling, using AI to adapt narratives in real-time based on audience reactions, is gaining momentum as a strategy to keep consumers engaged and invested in a brand’s journey. Voice Search and Smart Assistants: The New SEO Battlefield In 2024, Voice Search is not just a trend it’s becoming a dominant form of interaction between consumers and brands. With the proliferation of smart speakers, voice-activated search queries have seen exponential growth. Consumers are relying more on voice assistants like Amazon Alexa, Google Assistant, and Apple Siri to find information, make purchases, and even control smart homes. This evolution is changing the way SEO works. Traditional keyword based SEO strategies are being replaced with more conversational, natural-language optimization. Marketers are now focusing on long-tail keywords and optimising content for voice search to capture the growing segment of users who prefer speaking to typing. Additionally, position zero the coveted spot of featured snippets is becoming more valuable as it’s often the source of responses provided by voice assistants. Brands that optimise their content for voice search in 2024 are poised to capture a significant share of the market. It’s no longer just about ranking on search engine results pages (SERPs) , it’s about becoming the go to source of information when consumers interact with their smart devices. The Rise of Ethical Marketing and Digital Trust In a world where data breaches and privacy concerns are rampant, trust has become a new currency. Consumers in 2024 are more cautious about the data they share and are increasingly drawn to brands that prioritise transparency, ethics, and security in their digital marketing efforts. Brands must now align themselves with ethical marketing practices, where the consumer’s rights to privacy and data protection are respected. The implementation of regulations like GDPR and CCPA has already made brands accountable for how they use consumer data. However, in 2024, the landscape is evolving further as consumers demand more control over their personal information and how it is used in marketing. As a result, first-party data is becoming the most valuable asset for brands. Marketers are focusing on building direct relationships with customers to collect consent-based data rather than relying on third-party data sources. This shift ensures a more transparent and trusted relationship with consumers, which is critical for long-term brand success. Influencer Marketing 2.0: The Micro and Nano Revolution In 2024, influencer marketing has undergone a radical transformation. Gone are the days when partnering with high-profile celebrities was the primary strategy for brands. Instead, there’s

7 Best Digital Marketing Institutes In Kanpur

Leave a Comment / Blog / By Rank Keywords

Digital marketing involves using online platforms like social media, search engines, and mobile devices to engage with customers. Unlike traditional marketing, it emphasises direct, interactive communication, focusing on specific customer segments. This modern approach includes strategies like search ads, email campaigns, and promoted posts. Here’s a look at the top digital marketing institutes in Kanpur that can help you master these skills. Rank Keywords Group Rank keywords group is the one the best and no.1 digital marketing institute in kanpur from past 12 yrs . Their mission is to empower and nurture the careers of over 50,000 individuals through the cultivation of in-demand skills by the year 2024. We are dedicated to assisting them in realising their aspirations and reaching their desired career destinations. Their vision is to create a nation of highly skilled individuals, fostering innovation, economic growth, and social progress. By providing accessible and quality skill training. The curriculum offers 105 hours of training, 200 hours of hands-on experience, 25+ case studies, and 10+ real-world projects. It includes exposure to over 50 marketing tools, with quizzes and exams to enhance learning. Modules cover: Fundamentals of digital Basic to advanced digital marketing Training on industry tools and project Placement support to help secure Address: Surya Villa 5th Floor (No. 503), Just Opposite Kulwanti Hospital Kakadeo Kanpur Contact no– 8887599932 Website – www.rankkeywords.in 2. Ndmit DIgital Marketing Institute In the realm of digital marketing education, NDMIT is the undisputed leader in Kanpur. Our acclaimed course is meticulously segmented to meet consumer preferences. Anchored in hands-on experience, our program is meticulously crafted for recent graduates, seasoned professionals, and enterprising business proprietors. Address- Office No. 310, Third Floor, Second Phase, City Center Mall, 63/2, The Mall Rd, Sadr Bazaar, Downtown, Kanpur, Uttar Pradesh 208001 Contact no- 098113 35081 Website – www.ndmit.com 3. Smiloe Digital Marketing Institute Smiloe Group is an initiative by a team of corporate trainers and industry experts. The idea behind Smiloe Group is to fulfil the gap between our existing education framework and the evolving business landscape. It will be our push to distinguish such holes and offer the most ideal preparation of modules to profit the individuals and business on the loose. with the development and infiltration of web and portable. We accept the fundamental system for an organization in the future would be founded on the union of web and versatile stages. Thus we have propelled our courses in the internet and portable space. Address – 117/K/73 3rd Floor Sarvodaya Nagar, near Deoki Chauraha, Kakadeo, Kanpur, Uttar Pradesh 208025 Contact no – 08299784947 Website – https://smiloegroup.in/ 4.Kp Digital World KP Digital World is the Top Digital Marketing Institute In Kanpur. Digital marketing course fee in Kanpur. Digital Marketing Training Institute is a unique Digital Marketing Company that produces indispensable digital marketers. Having been catering to various businesses across sectors- healthcare, education, real estate, for the past 5 years. Address – 63/3 (10, Mall Rd, near Murray Company, Sadr Bazaar, overbridge, Kanpur, Uttar Pradesh 208001 Contact no – 09336198980 Website – https://kpdigitalworld.com/ 5. Yv digital marketing institute Welcome to YV Institute of Digital Marketing Training and Services ISO certified for quality assurance. Master SEO, social media, PPC, & more with industry experts. Elevate your brand’s online presence today Whether you’re a beginner looking to dive into the world of digital marketing or a seasoned professional seeking advanced strategies, we’ve got you covered. Address – 5/32 Juhi, Usmanpur, Saket Nagar, Kanpur, Uttar Pradesh 208014 Contact no – 08287406149 Website – https://yvinstitute.com/ 6. Innovative Chanakya Innovative-Chanakya, we’re experts with over 15+ years of experience, providing consulting services for startup businesses, small businesses, and established organizations. Our success is built on our client’s success. Our consultants provide support to clients through consultations in specific areas and for specific requirements. Innovative-Chanakya creates for our client’s long-term results that continually drive improvement and value. Address – 117/441, Chhapeda Pulia, Geeta Nagar, Kakadeo, Kanpur, Uttar Pradesh 208025 Contact no – 07705936754 Website – https://innovativechanakya.com/ 7. Li- Mat Digital Marketing Li-Mat, established in 2020, is the premier destination for digital marketing training in Kanpur. With a comprehensive 4-month program, it covers all critical areas such as SEO, SEM, content marketing, and social media management. The course is designed to offer hands-on experience through real client projects, ensuring students not only learn but also apply their skills in real-world scenarios. Additionally, Li-Mat provides robust 100% job placement assistance, helping graduates secure high-paying positions and kick-start their careers effectively. Address – STPI, 8th Floor, UPSIDC Ltd, A-1/4, Lakhanpur, Khyora, Kanpur, Uttar Pradesh 208024 Contact no – 08799488096 Digital Marketing Course Review In You tube In You tube, there are 100+ videos of students giving their genuine feedback of Rank Keywords Group. To be surprise, there is not a single negative review on digital marketing course in Kanpur provided by Rank Keywords. It clearly shows that Rank Keywords has maintains its legacy over the period by providing best digital marketing training in Kanpur & other cities. Check Here: https://www.youtube.com/watch?v=mfn7xneA9GA&list=PLu6tLV1xEhzLzRyRUB-G-qKPpC2Qr2Knk https://www.youtube.com/watch?v=sAG853Q8EnM Digital Marketing Course Review By What After College (WAC) What After College one of the trusted education platform has reviews top 7 digital marketing institutes in Kanpur 2024. And no doubt Rank Keywords Group is again at top in the list. Rank Keywords group is ranked as No. 1 digital marketing course in Kanpur by What After College. Check Here: https://whataftercollege.com/insights/top-7-digital-marketing-training-institutes-in-kanpur-2019/ Placements By Rank Keywords Group This is very important parameter to decide best digital marketing course in Kanpur. In Rank Keywords we work really hard to provide 100% placement to each and every students. In the last 4 years, we have legacy of 100% placements with high salary packages. Our students are also working in MNCs. In Kanpur 1000+ students are working as a digital marketer under the banner of Rank Keywords Group.