There are many strategies and techniques for digital marketing.
For example, paid search engine optimization (POP) is one form of digital marketing that includes search engine optimization and social media optimization.
There are also form-based and dynamic web design for website design.
SEO is one technique for search engine optimization that includes keyword research and article writing.
There are also analytics for tracking website traffic and calculating conversion rates to create effective campaigns.
Digital marketers also use software applications such as spreadsheets, project management tools, data visualization software and data modeling software to organize their work effectively.